Principal Organic Brand & Social Marketing Manager · Toronto
People don't follow companies. They follow content.
I’m Neal Chauhan, the mind behind social strategy for brands like Shopify, Instacart, Binance, Doritos and StackAdapt - for twelve years and counting.
01Work
StackAdapt
Principal organic brand and social lead. Global social strategy, executive thought leadership and the content engine.
Mint
Director of Social. Instacart, Doritos and Sleeman.
Shakepay
Canada's biggest crypto company.
Binance
Global social lead and head of organic video. Content seen by 200M+ users, with Cristiano Ronaldo, Khaby Lame and Alpine F1.
Shopify
Five years, from employee #2,000. Grew TikTok from 0 to 120k in twelve months and launched Shopify Editions.
02Life
Shrinkflation
100M views. Picked up by CBC, CTV, The Globe and Mail and Bloomberg Businessweek.
Product of Canada
$100 of flyers became the fastest growing petition on Change.org. 25,000 signatures.
Toronto Car Spotting
150k member car club.
Operation Twenty
Teaching stoicism to Gen Z.
Junior Achievement
Helping teens start a business.
Toy Soldier Marketing
Founder, 2021 - 2026. Ruffles, PepsiCo, Clutch and Sleeman.
03Press
Bloomberg Businessweek
Skimpflation: How brands sneak in cheap ingredients to protect profits
The Globe and Mail
Shrinkflation has not gone away, but it's shapeshifting and manifesting in new ways
CBC News
Taller box, less cereal? Calls for more transparency when companies shrink your groceries ↗
CTV News
Toronto TikTok creator exposes shocking examples of Canadian shrinkflation ↗
Toronto Sun
Petition wants grocery stores to add 'Product of Canada' labels in response to brewing trade war
Daily Hive
Viral TikTok shows just how bad shrinkflation has gotten in Canada ↗
BlogTO
Viral Toronto TikTok shows just how bad shrinkflation has gotten in Canada ↗
51.ca
Toronto netizens share photos of dozens of products that have shrunk in size ↗